Chocolove vs Theo Chocolate · Bay Area shelf head-to-head
Chocolove and Theo Chocolate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chocolove carries more Brand PowerChocolove is in more Bay Area grocersChocolove fields the deeper lineupTheo Chocolate sits further up the premium end
Chocolove
Theo Chocolate
52
brand power
28
63
products
16
2
categories
1
3
subcategories
1
18
grocers
8
$1.78
price per oz
$2.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chocolove▭ Theo Chocolate
Distribution · 30% of score75·33
T
carried in 18 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chocolove
only Theo Chocolate
no top category Chocolove doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Chocolove · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chocolove · Theo Chocolate
