Chocolove vs Toblerone · Bay Area shelf head-to-head
Chocolove and Toblerone, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chocolove carries more Brand PowerChocolove is in more Bay Area grocersChocolove fields the deeper lineup
Chocolove
Toblerone
52
brand power
26
63
products
8
2
categories
1
3
subcategories
1
18
grocers
11
$1.78
price per oz
$1.76
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chocolove▭ Toblerone
Distribution · 30% of score75·46
T
carried in 18 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chocolove
only Toblerone
no top category Chocolove doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Chocolove · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chocolove · Toblerone
