Chocolove vs Up-up Chocolate · Bay Area shelf head-to-head
Chocolove and Up-up Chocolate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chocolove carries more Brand PowerChocolove is in more Bay Area grocersChocolove fields the deeper lineup
Chocolove
Up-up Chocolate
52
brand power
12
63
products
3
2
categories
1
3
subcategories
1
18
grocers
2
$5.23
avg price
$6.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chocolove▭ Up-up Chocolate
Distribution · 30% of score75·8
U
carried in 18 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chocolove
only Up-up Chocolate
no top category Chocolove doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chocolove · Up-up Chocolate
