Chocxo vs Endangered Species · Bay Area shelf head-to-head
Chocxo and Endangered Species, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Endangered Species carries more Brand PowerEndangered Species is in more Bay Area grocersEndangered Species fields the deeper lineupChocxo sits further up the premium end
Chocxo
Endangered Species
32
brand power
37
10
products
18
2
categories
1
9
grocers
14
$2.82
price per oz
$2.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chocxo▭ Endangered Species
Distribution · 30% of score38·58
C
carried in 9 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chocxo
only Endangered Species
no top category Chocxo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Chocxo · 1
only Endangered Species · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chocxo · Endangered Species
