Chocxo vs Free2b · Bay Area shelf head-to-head
Chocxo and Free2b, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chocxo carries more Brand PowerChocxo is in more Bay Area grocers
Chocxo
Free2b
32
brand power
21
10
products
8
2
categories
1
9
grocers
3
$2.82
price per oz
$2.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chocxo▭ Free2b
Distribution · 30% of score38·13
C
F
carried in 9 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score57·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chocxo
only Free2b
no top category Chocxo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Free2b · 0
no exclusive doors — everywhere Free2b is, Chocxo is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chocxo · Free2b
