Chocxo vs Harken · Bay Area shelf head-to-head
Chocxo and Harken, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chocxo fields the deeper lineup
Chocxo
Harken
32
brand power
30
10
products
6
2
categories
3
9
grocers
9
$2.82
price per oz
$2.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chocxo▭ Harken
Distribution · 30% of score38·38
C
carried in 9 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chocxo
only Harken
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Chocxo · 2
only Harken · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chocxo · Harken
