Chocxo vs Rawmio · Bay Area shelf head-to-head
Chocxo and Rawmio, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chocxo carries more Brand PowerChocxo is in more Bay Area grocersChocxo fields the deeper lineup
Chocxo
Rawmio
32
brand power
9
10
products
2
2
categories
1
9
grocers
1
$10.08
avg price
$3.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chocxo▭ Rawmio
Distribution · 30% of score38·4
C
R
carried in 9 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score57·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chocxo
only Rawmio
no top category Chocxo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Chocxo · 8
only Rawmio · 0
no exclusive doors — everywhere Rawmio is, Chocxo is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chocxo · Rawmio
