Chomps vs Fable Fish · Bay Area shelf head-to-head
Chomps and Fable Fish, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chomps carries more Brand PowerChomps is in more Bay Area grocersChomps fields the deeper lineupFable Fish sits further up the premium end
Chomps
Fable Fish
53
brand power
15
32
products
3
2
categories
1
16
grocers
3
$2.69
price per oz
$5.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chomps▭ Fable Fish
Distribution · 30% of score67·13
F
carried in 16 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score93·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chomps
only Fable Fish
no top category Chomps doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chomps · Fable Fish
