Chomps vs Field's · Bay Area shelf head-to-head
Chomps and Field's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chomps carries more Brand PowerChomps is in more Bay Area grocersChomps fields the deeper lineup
Chomps
Field's
53
brand power
0
32
products
3
2
categories
1
16
grocers
1
$9.89
avg price
$11.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chomps▭ Field's
Distribution · 30% of score67·4
F
carried in 16 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score93·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chomps
only Field's
no top category Chomps doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chomps · Field's