Chomps vs Nick's Sticks · Bay Area shelf head-to-head
Chomps and Nick's Sticks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chomps carries more Brand PowerChomps is in more Bay Area grocersChomps fields the deeper lineupNick's Sticks sits further up the premium end
Chomps
Nick's Sticks
53
brand power
23
32
products
6
2
categories
1
16
grocers
7
$9.89
avg price
$4.87
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chomps▭ Nick's Sticks
Distribution · 30% of score67·29
N
carried in 16 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score93
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chomps
only Nick's Sticks
no top category Chomps doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chomps · Nick's Sticks
