Choya vs Squirt · Bay Area shelf head-to-head
Choya and Squirt, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Squirt is in more Bay Area grocersSquirt fields the deeper lineup
Choya
Squirt
19
brand power
20
4
products
11
3
categories
1
1
grocers
8
$11.19
avg price
$6.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Choya▭ Squirt
Distribution · 30% of score4·33
C
S
carried in 1 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score28·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Squirt
no top category Choya doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Choya · 0
no exclusive doors — everywhere Choya is, Squirt is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Choya · Squirt