Chris' vs Kaukauna · Bay Area shelf head-to-head
Chris' and Kaukauna, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kaukauna is in more Bay Area grocersChris' sits further up the premium end
Chris'
Kaukauna
17
brand power
14
4
products
3
2
categories
1
3
grocers
8
$1.77
price per oz
$1.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chris'▭ Kaukauna
Distribution · 30% of score13·33
C
K
carried in 3 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score28·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chris'
only Kaukauna
no top category Chris' doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Chris' · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chris' · Kaukauna
