Christine's Upper Crust vs Upper Crust Bakery · Bay Area shelf head-to-head
Christine's Upper Crust and Upper Crust Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 4 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Christine's Upper Crust
no top category Upper Crust Bakery doesn’t also play in.
only Upper Crust Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Christine's Upper Crust is, Upper Crust Bakery is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Christine's Upper Crust · Upper Crust Bakery