Christine's vs Shampa's · Bay Area shelf head-to-head
Christine's and Shampa's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Shampa's carries more Brand PowerChristine's is in more Bay Area grocersShampa's fields the deeper lineup
Christine's
Shampa's
12
brand power
19
2
products
6
1
categories
2
2
subcategories
6
3
grocers
1
$23.12
avg price
$9.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Christine's▭ Shampa's
Distribution · 30% of score13·4
C
S
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score15·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Christine's
no top category Shampa's doesn’t also play in.
only Shampa's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Christine's · 3
only Shampa's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Christine's · Shampa's