Chuao Chocolatier vs Lula's · Bay Area shelf head-to-head
Chuao Chocolatier and Lula's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chuao Chocolatier carries more Brand PowerChuao Chocolatier is in more Bay Area grocersChuao Chocolatier fields the deeper lineupLula's sits further up the premium end
Chuao Chocolatier
Lula's
42
brand power
9
28
products
6
2
categories
2
3
subcategories
2
11
grocers
2
$3.52
price per oz
$5.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chuao Chocolatier▭ Lula's
Distribution · 30% of score46·8
L
carried in 11 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score90
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chuao Chocolatier
only Lula's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chuao Chocolatier · Lula's
