Chuza vs Prana · Bay Area shelf head-to-head
Chuza and Prana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Prana carries more Brand PowerPrana is in more Bay Area grocers
Chuza
Prana
15
brand power
26
4
products
6
2
categories
4
1
grocers
6
$6.49
avg price
$10.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chuza▭ Prana
Distribution · 30% of score4·25
C
P
carried in 1 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score28·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chuza
only Prana
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Chuza · 0
no exclusive doors — everywhere Chuza is, Prana is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chuza · Prana