Ciao Pappy vs Bianco Dinapoli · Bay Area shelf head-to-head
Ciao Pappy and Bianco Dinapoli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bianco Dinapoli carries more Brand PowerBianco Dinapoli is in more Bay Area grocersBianco Dinapoli fields the deeper lineupCiao Pappy sits further up the premium end
Ciao Pappy
Bianco Dinapoli
24
brand power
48
8
products
19
1
categories
2
2
subcategories
5
6
grocers
14
54.5¢
price per oz
35.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ciao Pappy▭ Bianco Dinapoli
Distribution · 30% of score25·58
carried in 6 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ciao Pappy
no top category Bianco Dinapoli doesn’t also play in.
only Bianco Dinapoli
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ciao Pappy · 2
only Bianco Dinapoli · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ciao Pappy · Bianco Dinapoli
