Cici's Italian Cookies vs The Graceful Cookie · Bay Area shelf head-to-head
Cici's Italian Cookies and The Graceful Cookie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cici's Italian Cookies carries more Brand PowerCici's Italian Cookies is in more Bay Area grocersThe Graceful Cookie fields the deeper lineupCici's Italian Cookies sits further up the premium end
Cici's Italian Cookies
The Graceful Cookie
33
brand power
26
8
products
11
1
categories
2
4
subcategories
6
12
grocers
6
$1.66
price per oz
$1.27
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cici's Italian Cookies▭ The Graceful Cookie
Distribution · 30% of score50·25
T
carried in 12 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cici's Italian Cookies
no top category The Graceful Cookie doesn’t also play in.
only The Graceful Cookie
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cici's Italian Cookies · The Graceful Cookie