Cirque Du Ferme vs Wild Tonic · Bay Area shelf head-to-head
Cirque Du Ferme and Wild Tonic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wild Tonic carries more Brand PowerWild Tonic is in more Bay Area grocersWild Tonic fields the deeper lineupWild Tonic sits further up the premium end
Cirque Du Ferme
Wild Tonic
7
brand power
29
3
products
15
2
categories
2
2
grocers
7
$10.92
avg price
$4.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cirque Du Ferme▭ Wild Tonic
Distribution · 30% of score8·29
C
carried in 2 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cirque Du Ferme
only Wild Tonic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Cirque Du Ferme · 0
no exclusive doors — everywhere Cirque Du Ferme is, Wild Tonic is too.
only Wild Tonic · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cirque Du Ferme · Wild Tonic