Citterio vs Negroni · Bay Area shelf head-to-head
Citterio and Negroni, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Negroni carries more Brand PowerNegroni is in more Bay Area grocersNegroni fields the deeper lineupCitterio sits further up the premium end
Citterio
Negroni
11
brand power
32
4
products
10
2
categories
3
2
subcategories
5
2
grocers
5
$4.06
price per oz
$3.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Citterio▭ Negroni
Distribution · 30% of score8·21
C
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Citterio
no top category Negroni doesn’t also play in.
only Negroni
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Citterio · 0
no exclusive doors — everywhere Citterio is, Negroni is too.
only Negroni · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Citterio · Negroni
