City Of London vs St. George Spirits · Bay Area shelf head-to-head
City Of London and St. George Spirits, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
St. George Spirits carries more Brand PowerSt. George Spirits is in more Bay Area grocersSt. George Spirits fields the deeper lineupSt. George Spirits sits further up the premium end
City Of London
St. George Spirits
12
brand power
49
2
products
9
1
categories
4
1
subcategories
6
2
grocers
3
$37.84
avg price
$34.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ City Of London▭ St. George Spirits
Distribution · 30% of score8·13
S
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only City Of London
no top category St. George Spirits doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only City Of London · 1
only St. George Spirits · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: City Of London · St. George Spirits