Cj vs Shake 'n Bake · Bay Area shelf head-to-head
Cj and Shake 'n Bake, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cj carries more Brand PowerShake 'n Bake is in more Bay Area grocers
Cj
Shake 'n Bake
21
brand power
16
5
products
3
4
categories
1
1
grocers
5
$9.49
avg price
$7.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cj▭ Shake 'n Bake
Distribution · 30% of score4·21
C
S
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score34·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cj
only Shake 'n Bake
no top category Cj doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cj · 0
no exclusive doors — everywhere Cj is, Shake 'n Bake is too.
only Shake 'n Bake · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cj · Shake 'n Bake