Claeys Candy vs Pez · Bay Area shelf head-to-head
Claeys Candy and Pez, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pez carries more Brand PowerPez is in more Bay Area grocersPez sits further up the premium end
Claeys Candy
Pez
12
brand power
22
7
products
9
1
categories
1
1
subcategories
3
2
grocers
3
61.5¢
price per oz
$9.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Claeys Candy▭ Pez
Distribution · 30% of score8·13
C
P
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score44·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Claeys Candy
no top category Pez doesn’t also play in.
only Pez
no top category Claeys Candy doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Claeys Candy · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Claeys Candy · Pez
