Claravale Farm vs Alexandre Eco Dairy · Bay Area shelf head-to-head
Claravale Farm and Alexandre Eco Dairy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alexandre Eco Dairy carries more Brand PowerAlexandre Eco Dairy is in more Bay Area grocersClaravale Farm sits further up the premium end
Claravale Farm
Alexandre Eco Dairy
21
brand power
27
2
products
3
1
categories
2
9
grocers
11
36.7¢
price per fl oz
16.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Claravale Farm▭ Alexandre Eco Dairy
Distribution · 30% of score38·46
carried in 9 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Claravale Farm
no top category Alexandre Eco Dairy doesn’t also play in.
only Alexandre Eco Dairy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Claravale Farm · 3
only Alexandre Eco Dairy · 5
both sides measured by the same instruments on the same shelves · see each brand’s full page: Claravale Farm · Alexandre Eco Dairy