Claros Farm vs Drybox Healthy Snacks · Bay Area shelf head-to-head
Claros Farm and Drybox Healthy Snacks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Drybox Healthy Snacks carries more Brand PowerClaros Farm is in more Bay Area grocers
Claros Farm
Drybox Healthy Snacks
11
brand power
18
5
products
6
1
categories
2
3
subcategories
4
3
grocers
1
$9.77
avg price
$8.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Claros Farm▭ Drybox Healthy Snacks
Distribution · 30% of score13·4
C
D
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score34·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Claros Farm
no top category Drybox Healthy Snacks doesn’t also play in.
only Drybox Healthy Snacks
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Claros Farm · 3
only Drybox Healthy Snacks · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Claros Farm · Drybox Healthy Snacks
