Claros Farm vs Natierra · Bay Area shelf head-to-head
Claros Farm and Natierra, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Natierra carries more Brand PowerNatierra is in more Bay Area grocersNatierra fields the deeper lineupClaros Farm sits further up the premium end
Claros Farm
Natierra
11
brand power
21
5
products
11
1
categories
4
3
subcategories
6
3
grocers
5
$9.77
avg price
$8.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Claros Farm▭ Natierra
Distribution · 30% of score13·21
C
N
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score34·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Claros Farm
no top category Natierra doesn’t also play in.
only Natierra
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Claros Farm · 2
only Natierra · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Claros Farm · Natierra