Classico vs Carbone · Bay Area shelf head-to-head
Classico and Carbone, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Carbone carries more Brand PowerCarbone is in more Bay Area grocersCarbone fields the deeper lineupCarbone sits further up the premium end
Classico
Carbone
39
brand power
47
20
products
26
2
categories
1
3
subcategories
3
12
grocers
15
38.6¢
price per oz
53.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Classico▭ Carbone
Distribution · 30% of score50·63
C
carried in 12 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score81·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Classico
only Carbone
no top category Classico doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Classico · 2
only Carbone · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Classico · Carbone
