Classico vs Prego · Bay Area shelf head-to-head
Classico and Prego, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Classico carries more Brand PowerClassico is in more Bay Area grocersClassico fields the deeper lineup
Classico
Prego
39
brand power
22
20
products
11
2
categories
1
3
subcategories
2
12
grocers
6
$6.93
avg price
$4.74
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Classico▭ Prego
Distribution · 30% of score50·25
C
P
carried in 12 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score81·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Classico
only Prego
no top category Classico doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Classico · Prego