Classico vs Terlato Kitchen · Bay Area shelf head-to-head
Classico and Terlato Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Classico carries more Brand PowerClassico is in more Bay Area grocersClassico fields the deeper lineup
Classico
Terlato Kitchen
39
brand power
21
20
products
12
2
categories
1
3
subcategories
1
12
grocers
1
$6.93
avg price
$12.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Classico▭ Terlato Kitchen
Distribution · 30% of score50·4
C
T
carried in 12 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score81·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Classico
only Terlato Kitchen
no top category Classico doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Classico · Terlato Kitchen
