Claussen vs Grillo's Pickles · Bay Area shelf head-to-head
Claussen and Grillo's Pickles, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Grillo's Pickles carries more Brand PowerGrillo's Pickles is in more Bay Area grocers
Claussen
Grillo's Pickles
30
brand power
42
9
products
11
2
categories
2
9
grocers
14
29.8¢
price per fl oz
32.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Claussen▭ Grillo's Pickles
Distribution · 30% of score38·58
C
carried in 9 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Claussen
only Grillo's Pickles
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Claussen · 3
only Grillo's Pickles · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Claussen · Grillo's Pickles
