Claussen vs Kühne · Bay Area shelf head-to-head
Claussen and Kühne, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Claussen carries more Brand PowerClaussen is in more Bay Area grocersClaussen fields the deeper lineup
Claussen
Kühne
30
brand power
20
9
products
4
2
categories
3
9
grocers
5
$7.68
avg price
$9.96
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Claussen▭ Kühne
Distribution · 30% of score38·21
C
K
carried in 9 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score53·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Claussen
no top category Kühne doesn’t also play in.
only Kühne
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kühne · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Claussen · Kühne
