Claussen vs Vlasic · Bay Area shelf head-to-head
Claussen and Vlasic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vlasic carries more Brand PowerVlasic is in more Bay Area grocersVlasic fields the deeper lineup
Claussen
Vlasic
30
brand power
39
9
products
18
2
categories
2
9
grocers
11
29.8¢
price per fl oz
32.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Claussen▭ Vlasic
Distribution · 30% of score38·46
C
V
carried in 9 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score53·78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Claussen
only Vlasic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Claussen · 1
only Vlasic · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Claussen · Vlasic
