Clean Cause vs Mateina · Bay Area shelf head-to-head
Clean Cause and Mateina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clean Cause carries more Brand PowerClean Cause is in more Bay Area grocersClean Cause fields the deeper lineup
Clean Cause
Mateina
39
brand power
13
26
products
3
1
categories
2
12
grocers
1
$4.03
avg price
$2.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clean Cause▭ Mateina
Distribution · 30% of score50·4
M
carried in 12 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Clean Cause
no top category Mateina doesn’t also play in.
only Mateina
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clean Cause · Mateina
