Cleveland Kitchen vs Hengstenberg · Bay Area shelf head-to-head
Cleveland Kitchen and Hengstenberg, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cleveland Kitchen carries more Brand PowerCleveland Kitchen is in more Bay Area grocersHengstenberg sits further up the premium end
Cleveland Kitchen
Hengstenberg
34
brand power
28
12
products
10
3
categories
4
9
grocers
4
$7.21
avg price
$7.60
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cleveland Kitchen▭ Hengstenberg
Distribution · 30% of score38·17
C
H
carried in 9 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score63·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cleveland Kitchen
no top category Hengstenberg doesn’t also play in.
only Hengstenberg
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cleveland Kitchen · 7
only Hengstenberg · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cleveland Kitchen · Hengstenberg