Clif Family vs Maisie Jane's · Bay Area shelf head-to-head
Clif Family and Maisie Jane's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maisie Jane's carries more Brand PowerMaisie Jane's is in more Bay Area grocersMaisie Jane's fields the deeper lineupClif Family sits further up the premium end
Clif Family
Maisie Jane's
16
brand power
43
4
products
24
2
categories
4
3
subcategories
9
2
grocers
6
$2.35
price per oz
$1.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clif Family▭ Maisie Jane's
Distribution · 30% of score8·25
C
carried in 2 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sweeteners1 vs 2 SKUs
C
<1% of shelf
only Clif Family
no top category Maisie Jane's doesn’t also play in.
only Maisie Jane's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Clif Family · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clif Family · Maisie Jane's