Clif Family vs Sahale Snacks · Bay Area shelf head-to-head
Clif Family and Sahale Snacks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sahale Snacks carries more Brand PowerSahale Snacks is in more Bay Area grocersSahale Snacks fields the deeper lineupClif Family sits further up the premium end
Clif Family
Sahale Snacks
16
brand power
26
4
products
12
2
categories
1
3
subcategories
5
2
grocers
6
$2.35
price per oz
$2.17
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clif Family▭ Sahale Snacks
Distribution · 30% of score8·25
C
S
carried in 2 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score28·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Clif Family
only Sahale Snacks
no top category Clif Family doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Clif Family · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clif Family · Sahale Snacks
