Clio vs Ethel's Baking Co · Bay Area shelf head-to-head
Clio and Ethel's Baking Co, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clio is in more Bay Area grocersClio sits further up the premium end
Clio
Ethel's Baking Co
31
brand power
28
8
products
10
2
categories
3
3
subcategories
5
7
grocers
3
$3.94
avg price
$7.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clio▭ Ethel's Baking Co
Distribution · 30% of score29·13
carried in 7 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Clio
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ethel's Baking Co · 0
no exclusive doors — everywhere Ethel's Baking Co is, Clio is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clio · Ethel's Baking Co
