Clipper vs Harney & Sons · Bay Area shelf head-to-head
Clipper and Harney & Sons, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Harney & Sons carries more Brand PowerHarney & Sons is in more Bay Area grocersHarney & Sons fields the deeper lineup
Clipper
Harney & Sons
21
brand power
49
8
products
72
1
categories
2
2
subcategories
20
3
grocers
13
37.1¢
price per item
54.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clipper▭ Harney & Sons
Distribution · 30% of score13·54
C
carried in 3 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Clipper
no top category Harney & Sons doesn’t also play in.
only Harney & Sons
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Clipper · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clipper · Harney & Sons
