Clyde's vs Drumroll Snacks · Bay Area shelf head-to-head
Clyde's and Drumroll Snacks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Drumroll Snacks carries more Brand PowerDrumroll Snacks is in more Bay Area grocersClyde's sits further up the premium end
Clyde's
Drumroll Snacks
16
brand power
37
3
products
3
2
categories
1
3
grocers
8
$10.42
avg price
$4.60
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clyde's▭ Drumroll Snacks
Distribution · 30% of score13·33
C
carried in 3 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Clyde's
only Drumroll Snacks
no top category Clyde's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Clyde's · 2
only Drumroll Snacks · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clyde's · Drumroll Snacks