CoAqua vs Zico · Bay Area shelf head-to-head
CoAqua and Zico, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
CoAqua carries more Brand PowerZico is in more Bay Area grocersCoAqua fields the deeper lineup
CoAqua
Zico
20
brand power
15
10
products
4
1
categories
1
2
grocers
5
$1.81
avg price
$7.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ CoAqua▭ Zico
Distribution · 30% of score8·21
C
Z
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score57·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only CoAqua
no top category Zico doesn’t also play in.
only Zico
no top category CoAqua doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only CoAqua · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: CoAqua · Zico
