Cobram Estate vs Zoe · Bay Area shelf head-to-head
Cobram Estate and Zoe, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cobram Estate carries more Brand PowerCobram Estate is in more Bay Area grocersCobram Estate fields the deeper lineup
Cobram Estate
Zoe
28
brand power
11
7
products
2
1
categories
1
13
grocers
2
$23.17
avg price
$28.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cobram Estate▭ Zoe
Distribution · 30% of score54·8
Z
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cobram Estate
no top category Zoe doesn’t also play in.
only Zoe
no top category Cobram Estate doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cobram Estate · Zoe
