Coffee Mate vs Laird Superfood · Bay Area shelf head-to-head
Coffee Mate and Laird Superfood, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Coffee Mate is in more Bay Area grocersLaird Superfood sits further up the premium end
Coffee Mate
Laird Superfood
52
brand power
48
29
products
29
1
categories
5
2
subcategories
8
12
grocers
11
47.7¢
price per oz
$1.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Coffee Mate▭ Laird Superfood
Distribution · 30% of score50·46
C
carried in 12 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score91
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Coffee Mate
no top category Laird Superfood doesn’t also play in.
only Laird Superfood
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Coffee Mate · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Coffee Mate · Laird Superfood
