Coleman Natural Foods vs Jimmy Dean · Bay Area shelf head-to-head
Coleman Natural Foods and Jimmy Dean, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jimmy Dean carries more Brand PowerJimmy Dean is in more Bay Area grocersJimmy Dean fields the deeper lineup
Coleman Natural Foods
Jimmy Dean
0
brand power
53
2
products
42
2
categories
5
2
subcategories
6
2
grocers
10
$10.49
avg price
$10.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Coleman Natural Foods▭ Jimmy Dean
Distribution · 30% of score8·42
C
carried in 2 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Coleman Natural Foods
no top category Jimmy Dean doesn’t also play in.
only Jimmy Dean
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Coleman Natural Foods · 0
no exclusive doors — everywhere Coleman Natural Foods is, Jimmy Dean is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Coleman Natural Foods · Jimmy Dean