Colman’s vs Edmond Fallot · Bay Area shelf head-to-head
Colman’s and Edmond Fallot, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Edmond Fallot carries more Brand PowerEdmond Fallot is in more Bay Area grocersEdmond Fallot fields the deeper lineupEdmond Fallot sits further up the premium end
Colman’s
Edmond Fallot
40
brand power
49
7
products
15
4
categories
2
5
subcategories
2
15
grocers
17
$2.18
price per oz
$1.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Colman’s▭ Edmond Fallot
Distribution · 30% of score63·71
C
carried in 15 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Edmond Fallot
no top category Colman’s doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Colman’s · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Colman’s · Edmond Fallot
