Colman’s vs Little Zing · Bay Area shelf head-to-head
Colman’s and Little Zing, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Colman’s carries more Brand PowerColman’s is in more Bay Area grocers
Colman’s
Little Zing
40
brand power
20
7
products
6
4
categories
2
5
subcategories
2
15
grocers
2
$6.71
avg price
$11.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Colman’s▭ Little Zing
Distribution · 30% of score63·8
C
L
carried in 15 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score44·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Colman’s
only Little Zing
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Colman’s · Little Zing