Colman’s vs Mendocino Mustard · Bay Area shelf head-to-head
Colman’s and Mendocino Mustard, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Colman’s carries more Brand PowerColman’s is in more Bay Area grocersColman’s fields the deeper lineup
Colman’s
Mendocino Mustard
40
brand power
15
7
products
3
4
categories
2
5
subcategories
2
15
grocers
9
$2.18
price per oz
$1.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Colman’s▭ Mendocino Mustard
Distribution · 30% of score63·38
C
M
carried in 15 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score44·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mendocino Mustard
no top category Colman’s doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Colman’s · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Colman’s · Mendocino Mustard