Community Grains vs Kaizen Naturals · Bay Area shelf head-to-head
Community Grains and Kaizen Naturals, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Community Grains is in more Bay Area grocers
Community Grains
Kaizen Naturals
15
brand power
16
6
products
4
1
categories
2
4
subcategories
4
3
grocers
2
68.2¢
price per oz
$1.30
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Community Grains▭ Kaizen Naturals
Distribution · 30% of score13·8
C
K
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score39·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Community Grains
no top category Kaizen Naturals doesn’t also play in.
only Kaizen Naturals
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Community Grains · 2
only Kaizen Naturals · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Community Grains · Kaizen Naturals
