Conservas Ortiz vs Ferrigno · Bay Area shelf head-to-head
Conservas Ortiz and Ferrigno, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Conservas Ortiz carries more Brand PowerConservas Ortiz is in more Bay Area grocersConservas Ortiz fields the deeper lineup
Conservas Ortiz
Ferrigno
40
brand power
9
12
products
2
1
categories
1
3
subcategories
1
13
grocers
1
$15.00
avg price
$13.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Conservas Ortiz▭ Ferrigno
Distribution · 30% of score54·4
F
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Conservas Ortiz
no top category Ferrigno doesn’t also play in.
only Ferrigno
no top category Conservas Ortiz doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Conservas Ortiz · Ferrigno