Cook's Flavoring vs Nielsen-massey · Bay Area shelf head-to-head
Cook's Flavoring and Nielsen-massey, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nielsen-massey carries more Brand PowerNielsen-massey is in more Bay Area grocersNielsen-massey fields the deeper lineupNielsen-massey sits further up the premium end
Cook's Flavoring
Nielsen-massey
20
brand power
49
3
products
17
2
categories
5
5
grocers
13
$2.45
price per fl oz
$7.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cook's Flavoring▭ Nielsen-massey
Distribution · 30% of score21·54
C
N
carried in 5 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score22·76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cook's Flavoring
no top category Nielsen-massey doesn’t also play in.
only Nielsen-massey
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cook's Flavoring · 3
only Nielsen-massey · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cook's Flavoring · Nielsen-massey
