Coombs Family Farms vs Highland Sugarworks · Bay Area shelf head-to-head
Coombs Family Farms and Highland Sugarworks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Coombs Family Farms carries more Brand PowerCoombs Family Farms is in more Bay Area grocersHighland Sugarworks sits further up the premium end
Coombs Family Farms
Highland Sugarworks
28
brand power
14
5
products
3
2
categories
1
11
grocers
2
$1.38
price per fl oz
$1.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Coombs Family Farms▭ Highland Sugarworks
Distribution · 30% of score46·8
H
carried in 11 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Coombs Family Farms
only Highland Sugarworks
no top category Coombs Family Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Coombs Family Farms · Highland Sugarworks
